Culture, Digital Transformation

There's a disappointing disparity between the importance of digital transformation to an organisation’s leadership team and employees, according to Contino's new Digital Transformation in Australia Report. Almost 53 per cent of respondents said digital transformation is ‘extremely important’ to leadership, but only 37.27 per cent believed it to be important to staff.

This is a cause of concern, as without buy-in from the entire company – from the board to new graduate employees – innovative projects are doomed from the start. The decision to embrace digital transformation is usually made by decision-makers at the top of the organisation. However, implementing a successful transformation requires the participation of everyone in the organisation, it’s crucial projects are not imposed from the top down.


How important is digital transformation to your company's leadership team?

How important is digital transformation to employees?


Furthermore, innovative and cutting-edge projects mean internal disruption. Over 62 per cent of businesses plan to restructure their IT teams in order to support upcoming projects, compared to 21.1 per cent which do not. Additionally, to make these restructuring programmes work, an overwhelming 90 per cent of respondents believe digital transformation will require upskilling current staff. This is a huge task as it involves mass upskilling of current teams as well as changing current cultural attitudes that may have been formed over several years.


Do you believe digital transformation will require upskilling staff?

Additionally, for digital transformation to be successful, the professionals implementing and using new technologies need to understand how to use them effectively. Leveraging technologies effectively requires not only the training of staff, but also addressing new challenges, such as any security and compliance issues arising while implementing a new technology. For example, prior to a digital transformation, customer records may have been kept on site. If that data is then moved to the public cloud as part of a digital transformation strategy, employees need to understand how this form of data storage differs from on-site storage and to adjust their work loads accordingly.

Many companies attempt to upskill their teams by sending their staff on courses and training programmes. While this is perhaps one way to conquer Australia’s digital skills shortage, in reality engineers learn more by working on real projects. Hiring experienced engineers to train a current team while they are working on real-time projects using a dual delivery and upskilling approach has been proven to yield better results. 

Download the full report here

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